Header Logo
Speaking Mentoring Masterclasses Newsletter
Log In
About Contact
← Back to all posts
Connect with Meredith

Topics

actions creating capacity culture grass leadershift leadership rituals shift stories symbols travel uncertainty
Share to…
Share

Stories: Shaping Culture One Narrative at a Time

Apr 27, 2025

Culture has been shared through storytelling for millennia.
The way we pass on beliefs, behaviours, and ways of working is through the stories we choose to tell — and the stories we choose to let go.

Stories bring values to life.
They connect ideas to real moments.
They show teams what is celebrated, what is tolerated, and what is expected.

Not all stories serve us well.
Some inspire resilience and growth.
Others hold teams in the past, anchoring behaviour to ways of working that no longer fit.

As leaders, we are not just witnesses to the stories around us.
We are curators.
The stories we choose to amplify — and those we quietly retire — shape how culture feels, and how it moves.

This month, look for one story that reflects the culture you want to build:

  • Share a story that highlights collaboration or adaptability.

  • Invite your team to surface the stories they believe show what great looks like now.

  • Listen for the old stories that may no longer serve you, and quietly let them fade.

If you are exploring practical ways to shape culture every day, the Culture Masterclass recording offers tools leaders can use straight away.
(Details below if you would like to explore it.)

What story is your culture telling right now?
Does it invite the leadership you want next — or anchor you to what has already been?

The cultures that grow strongest are the ones where leaders pay close attention to the stories being written every day.

Cultureshift: Everyday Actions to Shift Culture
🖥️ Recording available | $149
Shape culture through everyday leadership actions using the GRASS model — Gatherings, Rituals, Actions, Symbols, Stories.
Learn More: www.meredithwilson.com.au/masterclasses

Thank you for exploring stories with me.

Regards,

Meredith

Culture can take you further than Strategy can imagine.

Navigating Re-entry
The suitcase is unpacked. The map is still open. I started writing this email at an airport in Croatia, bags packed, boarding pass open, about to begin the long trek home. There is a particular feeling that arrives at the end of a trip. You stand in a departure lounge with a head full of things you saw and a life waiting for you that has no idea any of it happened. I'm playing with this idea o...
Why Most Culture Change Fails
  Most culture change efforts are designed to fail. What if the approach guarantees it? Leaders announce a culture shift, a program gets designed, workshops roll out, and posters go up. The posters have a longer half life than the commitment. Twelve months later the organisation is roughly where it started, except now people are cynical about culture change too. They have seen this before. The...
The Workplace Renaissance
I've been thinking about the disruption the Renaissance emerged from. In the early 1400s, Europe was reeling. A pandemic that had reshaped the labour market within living memory. Institutions splitting into competing factions. Economic structures collapsing. A new technology about to change who controlled knowledge. Sound familiar? The people in charge were frightened, and frightened people de...

Culture Creates Capacity

Leading Culture with Meredith Wilson. Fortnightly insights and practical shifts for leaders who shape, shift and scale the culture that creates capacity.
Logo Meredith Wilson
Contact Meredith Privacy Policy Terms of Use
© 2026 Meredith Wilson
Meredith Wilson

Stay connected with Meredith

Subscribe to Culture Creates Capacity for fortnightly reflections on leadership and culture.