G.R.A.S.S

In my book, Shift: Everyday actions leaders can take to shift culture, I share my GRASS model.

GRASS was born out of my frustration with culture models that were either too stuffy or too fluffy for leaders who just wanted to know what to do.

After synthesising decades of research, I narrowed the list of moments that matter most down to 8.

The three most well known are first impressions, when things are going well and when things aren’t going well. These are all moments of truth for team members and leaders. I call these the groundwork. We need to work on these in every relationship.

GRASS are the five things leaders should focus on to shape, shift and strengthen culture:
G - gatherings
R - rituals
A - actions
S - symbols
S - stories

Get these right and you’ll markedly improve your culture.

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