For thousands of years, culture has been passed down through stories.

From the morals in children’s fairy tales to life lessons in the biography of a hero, stories are how we share who we are and what matters most.

Our brains are wired for story—they help us make sense of the world. And the workpl...

Culture isn’t something extra that you do on top of your day job. It’s not a task to check off when the annual engagement survey rolls around. Culture is the cumulative effect of your leadership—shaped every day through your actions, decisions, and interactions.

It’s found in:

• How and why you br...

In some ways, this book has been 20 years in the making. In others, it’s a direct response to the realities of shifting cultures in a post-2020 world.

I’m passionate about making culture simple and actionable for leaders. Not stuffy. Not fluffy. Just practical, real-world actions that leaders can u...

GRASS is my shorthand for remembering the five areas that matter most when it comes to leading and shifting culture: Gatherings, Rituals, Actions, Symbols, and Stories.

These are the core elements that leaders can focus on daily to create meaningful cultural shifts.

Why GRASS?

The metaphor of gra...

I’m in the business of cultures that work.

A culture that works isn’t about free lunches or flashy perks—it’s about creating an environment where people thrive, teams perform, and organisations adapt to whatever comes next. It’s the kind of culture people want to stick around for because it works f...

We know culture matters. PwC’s 2021 Global Culture Survey revealed that:

• 67% of respondents believe culture is more critical to success than strategy or operating model.

• 81% see culture as a competitive advantage.

We also know that culture can be changed. The same survey found:

• 80%...

Over the past 25 years of working in, on, and around culture and leadership, one truth has stood out: while nearly all leaders believe culture is important, far too few feel confident or equipped to change it.

Many leaders see culture change as a big, organisation-wide initiative—something separate...

In my book, Shift: Everyday Actions Leaders Can Take to Shift Culture, I introduce the GRASS model—a practical, no-nonsense approach to shaping culture.

GRASS was born out of frustration with culture models that felt either too stuffy or too fluffy for leaders who just wanted clear direction on wha...

Are you forgetting an essential part of your day job?

Are you leading your culture?

Culture isn’t something extra to tick off once a year when the engagement survey rolls around. It’s not a side task or someone else’s job. Culture is the cumulative effect of your leadership—every decision, interac...